Adjusting that nose wing on the face of your business…

If you visited with us at our booth during the Natural Fiber Extravaganza this past weekend in Lebanon, TN you probably recognized the quality of the brand identity that represents our company. The majority of this was designed by Lauren Blackwell. After interviewing several aspiring creatives, we selected Lauren to work with us in developing our brand. We wanted to be able to provide a new up and comer the opportunity to gain a great experience of working with a new company from the ground up in that design process. While working on the project she received training via a StoryBrand workshop hosted in Nashville. These workshops are amazing and they are designed to help companies “clarify your message”. We are so grateful for the results that Lauren was able to create for our business.

In an effort to continue providing these kinds of services and more to our customers we have partnered with Chad Kohler. Chad is a freelance motion graphics and animation designer by trade with over two decades of experience. I (JC) will continue to focus on “quality product construction”, “strategic process deployment”, and your “customer service toolbelt”, while Chad will focus on all your creative design needs – digital, print, video editing & website design… your business’s facial furniture if you will


“As a seasoned veteran in the design industry,
I enjoy creating and coordinating unique approaches to solving problems
and do so with efficiency and enthusiasm.
In my years of experience, I have specialized in all areas of design,
including branding, print, web, and motion graphics/animation. “

Chad Kohler, an excerpt from his About Me page

We’re excited to have Chad as a part of the team. I (JC) have known Chad for over 20 years, and I’m confident he brings to the table skills and gifts that will be a huge blessing to your business. A graduate of Ohio University, Chad designed the original content for Morning Star Fiber when we first started our mill in Apple Creek, Ohio. He married my sister-in-law and we’ve continued to become better and better friends ever since. I’d encourage you to check out a sample of his portfolio on his website and see his work first hand.

“Companies need to distinguish but also tie together their brand identity (what you want customers to think about you) and brand perception (what they actually think about you). You’ll spend a significant amount of time and money determining your brand identity, deciding on the image and promise you give to customers. If all goes well, your brand perception will match your brand identity and people will believe your promise to them. You’ll be rewarded with continual sales and brand loyalty. “

Forbes, Nov 15, 2018

At the Master Crafted, we believe that having a solid brand identity that is attractive and cohesive across all your media products and represents your company perfectly is critical to reaching the current digitally native demographic. This type of brand recognition allows you to share your story with authenticity and transparency, and it gives them the platform upon which they can connect and engage with your business in meaningful ways and share it with their friends. Over time your dedicated and consistent customer service and products that you provide to your customers will marry your true identity and their perception based on the experience.

So if you have firmly established your identity – doing that initial foundation work of master crafting your products and services – you’re ready for the creative design stage. Maybe even ready to rock a handlebar mustache. This is where our creative design services can really come alongside and make that vehicle you’ve created have the look and feel that it needs to be noticed and remembered in the marketplace. We will be able to help you with a solid campaign strategy that will include:

  • Logo Design/Branding
  • Advertising
  • Newspaper/Magazine Ads
  • Trade Show Booth Design
  • Website Layout & Design
  • Brochures
  • Custom Folders
  • Postcards
  • Business Cards
  • Social Media Graphics
  • Invitations
  • or other creative design services

Don’t hesitate to contact us and schedule an appointment today. Once you’ve scheduled an appointment we will contact you and find out more about your business and understand the needs that you have for creative design. We are here for you just let us know how we can help.

And for those of you who are a part of this year’s #tenfold project, you will get a whole year’s worth of creative design makeover and the chance to work with Chad one on one. After a year of working with our team, you’ll have a business vehicle that can accomplish much more than you’ve ever previously experienced. It will be able to handle and perform well on the road to success, and you’ll look great getting there.

Thanks for taking the time to read our blog. If you have questions about our creative design services you can leave them in the comments. Or just leave us a comment with your favorite mustache slang word. And if you’re ready to give your company some new facial furniture that is sure to catch people’s attention, click on our schedule a meeting tab and grab a 30-minute free consult to talk with Chad about your specific needs.

From all of us at The Master Crafted, God bless and have a great rest of the week. Be encouraged… God is a Master Craftsman and we are His workmanship.

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