Meet Norrøna – Their Craftsmanship Story – YouTube

“Since 1929, Norrøna has been a family business making outdoor products with the highest possible quality. But what does this actually mean? Ambassador Nikolai Schirmer wanted to find out. Tag along as he explores the story of our craftsmanship and how we produce sustainable outdoor gear – loaded with minimalism.”

[from Norrøna’s YouTube Channel]

Pay attention to what themes come to the forefront of this video as they talk about the things they make and how they are created by design.  What were their four foundational “building stones”?  Really fascinating!  Let us know what seemed most intriguing to you about becoming a Master Crafted company.

via (17) The Craftsmanship Story – YouTube

%d bloggers like this: